Fox News just lost another half a billion dollars in the wake of firing Tucker Carlson

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Fox News lost more than half a billion dollars in stock market value today as a result of firing Tucker Carlson. He was that good for ratings and revenue, and investors are clearly just that concerned about what the lost revenue will mean. Fox knew it would take this kind of market hit by firing Carlson, yet it did it anyway. Just how ugly must his scandals be, for them to fire him anyway?

The Dominion settlement is not why Carlson was fired. When you’ve just lost that much money, you don’t respond by firing your biggest cash cow. That’s not how anything works in the business world. Nor would Carlson’s text messages, which generically insulted Fox News executives, get him fired. He’s way, way too profitable for that.

Extremely profitable cable news hosts don’t get fired, period, unless they’ve suddenly become unprofitable, or are about to become unprofitable. Carlson is by far the most profitable cable news host in history. Something has clearly happened that we don’t know about.

Fox has suddenly concluded that Tucker Carlson‘s ability to keep bringing a nightly profit for the network was about to end anyway, so it fired him. Nothing that we know about already comes within a million miles of making Carlson unprofitable enough for Fox to fire him. There’s more to this story. There has to be.

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