Jared Kushner has had a Twitter account since April of 2009. To this day, he has yet to make a single tweet. However, he wants the world to believe that he, a real estate investor, who after a failed online publishing gig, suddenly turned into a cyber media savant, able to design an extraordinarily effective online marketing scheme that he claims was the key to getting his father-in-law Donald J. Trump, elected President of the United States.
In a Forbes interview released December 20, 2016 titled “How Jared Kushner Won Trump the White House,” Jared said, “I called some of my friends from Silicon Valley, some of the best digital marketers in the world. They gave me their subcontractors.” Kushner later added, “I called somebody who works for one of the technology companies that I work with, and I had them give me a tutorial on how to use Facebook micro-targeting.” (link) I wonder why no one else thought to contact the best minds in Silicon Valley and get a Facebook tutorial?
Billionaire Eric Schmidt was quoted in the interview and said, “Jared understood the online world in a way the traditional media folks didn’t. He then added, “Remember all those articles about how they had no money, no people, organizational structure? Well, they won, and Jared ran it.” It’s worth noting that Eric Schmidt later stepped down as executive chairman of Google’s parent company, Alphabet, in January 2018, citing he will now be a “technical adviser.” (link)
The Forbes interview also stated that “The campaign was sending more than 100,000 uniquely tweaked ads to targeted voters each day.” That’s awfully impressive for a late blooming cyber media genius who has yet to make a single tweet and show off or sell his brand new and highly coveted “profound knowledge of the online world” and get himself out of debt. Maybe he needs more tutoring? While he’s at it, maybe he can learn the difference between blocking and a blockade.