What Ron DeSantis never could figure out


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Donald Trump always feuded with major American companies during his time in politics. He hurled vicious insults at iconic brands. He’d make ugly threats against them. But it was always just for show, a distraction.

Ron DeSantis thought he was copying Trump by feuding with his state’s most important brand, Disney. What DeSantis didn’t understand is that if you use your public office to actually draw blood, a major corporation like Disney will feel compelled to fight back and force the issue. And if the majority of the public concludes that you picked that fight in bad faith, it will hurt you.

From day one DeSantis has been trying to copy the Trump playbook without understanding it. The Trump playbook is fairly useless to begin with, given that it led to Trump losing in 2020 by seven million votes. But DeSantis can’t even replicate the limited, temporary success that Trump had with it.

It’s not that difficult to understand why Trump used the strategies that he did, why those strategies worked to the extent that they did, and why they stopped working for Trump as time went on. But DeSantis doesn’t appear to grasp any of that.

Ron DeSantis is a dummy with zero political savvy who can’t even figure out how to copy the simplistic moves of his one-trick pony predecessor. This isn’t something new; he’s been this far in over his head from the start.

The astounding part continues to be that the entire mainstream media (on both sides) spent a couple years excitedly portraying DeSantis as if he were a smarter and more disciplined version of Trump. All you had to do was watch DeSantis to know all along that the precise opposite was true. DeSantis has always been a dumber and less disciplined version of Trump, which is saying something given that Trump was only moderately savvy at politics (and quite undisciplined) to begin with. The media, on both sides, created Ron DeSantis for ratings. Now he’s melting under the spotlight.

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