CNN has been in the news a lot lately. This might be because of their inability to fix what is broken. The network is sitting at number three in the ratings, the bottom of the barrel in cable news. But it isn’t just coming in last. In shocking news, the network’s ratings have dipped so low it’s a wonder they’re still on the air.
This Monday, it was reported that CNN reached its lowest ratings yet. They have actually dipped below 315,000 viewers. It’s shocking. On average, the ratings for CNN were around 311,000 nightly viewers.
Making matters worse for the network, both MSNBC and Fox easily surpassed an average of one million viewers. Does CNN SEE this? Do they care? Many say they do not know what to make of this. From what I’ve seen, the network is still cheerfully behind Chris Licht, who recently gave the higher-ups a PowerPoint presentation.
It is tough to imagine CNN rising to the top anytime soon. Heck, they do not seem to average a half million nightly viewers. What in the world is wrong with them? The reason for some of their problems is that they set out to lure Maga’s eyeballs to the channel. Of course, many in media land live in a bubble. They do not understand Maga.
Maga will not watch CNN just because they fired a few liberal pundits and had Jake Tapper do a bit extra. The only possible way to corral Maga would have been to fire all liberals, hire only alt-right crazes and never say anything on camera that interferes with Maga’s belief system.
Even CNN cannot go that far. But it’s the only way. See, CNN is clueless. They actually appeared to think they were dealing with members of a political party, not a cult. Licht left Twitter shortly after accepting his new position at CNN, saying Twitter wasn’t real life.
In a way, it isn’t. But in terms of understanding extremists, it is very much real life and the fact that Licht does not or did not understand this, shows clearly that he’s wrapped in cotton padding and not tuned into the real world. I hope CNN can right the ship. It is not looking like there’s a rescue boat in sight.