Chris Christie’s book tour lands with a thud

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Thereโ€™s not really much to be said about Chris Christie that hasnโ€™t been already. At one point, he was a respected governor of a reliably blue state and seen as a moderate – largely because he wasnโ€™t as openly corrupt and racist as fellow contemporary Republican governors like Paul LePage or Rick Scott and in less than two years, he became the least popular governor in America over a scandal that his administration didnโ€™t even need to concoct in the first place.

After that, his political career pretty much hit a dead end, as the move that made him popular – an efficient response to Hurricane Sandy – also killed his reputation with Republicans across the country: a photo of him hugging President Obama when the GOP was running on a platform of anti-Obama sentiment.

Somewhere along the line, cable news pundits saw him as a go-to expert on elections – probably in the name of fairness or some other nonsense and CNN decided to do a documentary to whitewash his image in the eyes of national voters. Itโ€™s not quite clear why they gave the despised former governor free publicity for his new book – but it ended poorly for them. The ratings for the show cratered – mostly because Christie doesnโ€™t have much mileage beyond the Beltway pundits – and the most memorable thing about this tour is a viral clip of Christie being ripped to pieces by Nicolle Wallace on MSNBC.

There is, however, some good news in this: refusing to tune in when the media is clearly giving puff pieces to awful people is having an effect. If there were a moment to show their desperation for ratings for what it is – this is it. We now need to treat the doomcast pundits accordingly while putting in the work needed to win.

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