Brad Parscale has just been named Donald Trump’s 2020 reelection campaign manager. Parscale served as Trump’s “digital guru” during the 2016 presidential campaign starting in 2015. While Trump famously relies on Twitter, Parscale relied on Facebook during the presidential campaign. He told CBS News’ Lesley Stahl on “60 Minutes” that he spent most of his firm’s salary on Facebook ads, which he said were particularly effective in targeting rural voters, especially in the swing States. I believe that we should know a little more about Parscale‘s past.
Parscale was born January 3, 1976 in Topeka, Kansas. His father, Dwight Parscale, was an assistant attorney general and once ran for Congress. Brad was educated at the University of Texas, San Antonio Trinity University where he earned he BS. Parscale’s entry into Trump world came in 2011, when the Trump Organization hired his firm to build out websites for some of the firm’s real estate businesses. Eric and Ivanka also utilized Brad’s expertise.
Parscale was interviewed in the fall by the House Intelligence Committee in connection with the committee’s probe into Russian interference in the 2016 election. The ranking member, Democrat Adam Schiff, suggested he was “very interested in finding out” whether there was “Russian funding or support” for the Trump campaign data analytics operation, “or Russian assistance in any way with gathering data.” He testified, at the time, that he was “unaware of ANY Russian involvement” regarding the digital aspect of the election. Parscale may not be done with the Russia investigation, especially because Mueller has issued indictments for thirteen Russian nationals involved in cyber-efforts to derail the 2016 election.
Similarly, one can argue that being Trump’s campaign manager isn’t exactly an honor. Paul Manafort and Corey Lewandowski both served as campaign managers before being booted over allegations of money laundering and violence against women, respectively, and the campaign ended with Kellyanne Conway running things. How long will Parscale last? We’ll find out as 2020 campaign season approaches.
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